Strategic communication for climate change awareness and behavioural change in Ota Local Government of Ogun State

  • Olusola Oyero Covenant University, Ota
  • Kehinde Oyesomi Covenant University, Ota
  • Taiwo Abioye Covenant University, Ota
  • Esther Ajiboye Covenant University, Ota
  • Tolulope Kayode-Adedeji Covenant University, Ota
DOI: https://doi.org/10.11564/32-1-1177
Keywords: Sustainable development, Climate change, Environment, Behaviour, Development Communication.

Abstract

Background:The use of mutli-sectoral communication on human’s handling processes of environment is not popular in the literature as crucial factor in winning the war against climate change and its attendant problems of greenhouse pollution, global warming and destruction of lives and properties.Objective: The study investigates the practices surrounding climate change and its awareness in Ado Odo/Ota local government of Ogun State.Methods: The survey data obtained from randomly selected 970 residents in Ado-Odo/Ota local government was complimented with six key indepth interview with opinion leaders.Results: The findings show that the current behaviours surrounding climate change in the study location includes burning of waste and bush (41.1%), indiscriminate disposal of waste (18.1%), the use of kerosene (45.4%), fire wood (6.4%) and coal for domestic purposes (3.3%).Conclusion: The study recommends multi-sectoral communication strategy (MCS) and the use of television for effective climate change awareness campaign for behaviour modification

Author Biographies

Olusola Oyero, Covenant University, Ota
Department of Mass Communication15
Kehinde Oyesomi, Covenant University, Ota
Department of Mass Communication
Taiwo Abioye, Covenant University, Ota
Department of Languages
Esther Ajiboye, Covenant University, Ota
Department of Languages
Tolulope Kayode-Adedeji, Covenant University, Ota
Department of Mass Communication
Published
2018-08-27
Issue
Vol. 32 No. 1 (2018): Supplement Special Issue on Covenant University’s Perspectives on Nigeria Demography and Achievement of SDGs-2030
Section
Articles

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